What Does Amazon Search Analytics Do?

\n\n\nSellers on the Amazon Brand Registry can now access an analytic service that will allow them to uncover popular search terms and robust data about buyers’ behavior. This includes basket analysis, frequency of specific queries, conversion rates from searches, and important information such as buyer traffic reports.\n\n

History of Amazon Search Analytics:

\nBack in 2017, Amazon employees began selling reports with seller analytics, Amazon Product Photography, and performance data to any brands that were willing to pay. This created a problem for the companies unaware of such dealings because they could not understand how their products were unable to perform as well among the competitors.This was what became the core reason for the birth of the Amazon Brand Analytics Tool.\n\nThis tool would later go on to be termed Amazon SearchAnalytics and become a huge success for aiding Amazon retailers to optimize their listings for higher rankings, among other things. It goes above and beyond the standard data of an Amazon store, therefore, supplying invaluable insights into customer search behavior and competitors.In addition, it shows how well your products are performing relative to other similar ones on the market, as well as what customers want based on their searches.\n

How You Can Qualify To Use Amazon Search Analytics?

\n\n\nThe Amazon Search Analytics tool is a convenient way for third-party sellers to keep track of their business performance and figure out where they stand in terms of sales.To use Amazon Brand Analytics, your brand must meet the following requirements:\n

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• You must have ownership of an active trademark registration of your brand.

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• You must own your own brand to register it.

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• You must be the intellectual owner of every product sold under your brand’s name.

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• You must register as an Amazon Brand Registry member.

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How To Understand Your Amazon Search Analytics Report?

\n\n\nWith brand reports, you can understand how your customers interact with and perceive the quality of listings on Amazon. This information could help identify opportunities for branding campaigns that will increase sales online as well as improve your customer service in general. Once you qualify for using Amazon Search Analytics, here is everything you need to know to understand your Analytics Report:\n

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1. Alternate Purchase Behavior and Item Comparison:\nThis report is an easy way to see which items your customers compare your product against. You’ll be given access to analyze the top three products that are most often compared with yours, so you can focus on beating those competitors and taking first place.

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2. Basket Analysis:\nMarket Basket Analysis is an interesting tool to use if you want insight into what other products people often buy along with your product. This data shows which products are frequently bought together, and it reports on certain items’ combination rates as well as ASINs within a specific time frame.

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3. Customer Demographics:\nThe demographic information Brand analytics offers a fascinating look into the lives and needs of your customers. It is an excellent way to build out any customer persona profile with accurate data that can be utilized for all kinds of marketing purposes.

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4. Repeat Purchase Behavior:\nThis is a list of the specific items purchased by your customers on Amazon at certain points in time. You can easily see when they bought something again and how often, which provides insight into their shopping habits.

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5. Searching Terms:\nThis section is a goldmine of information for brands who want to know what customers are searching for on Amazon. There are over 2 million total entries in this dataset, and it will provide you with some great insights into how your business can rank higher by using Amazon Product Photography or search engine optimization. It has a few subsections of its own:

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6. Click Rate:\nYou can see how well-valued your product is by looking at the number of clicks it received compared to other products on a search result page. You’ll want this percentage high because if people are clicking on yours more than others, then there’s a good chance they really like what you’re offering.

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7. Top Terms:\nThis report gives you a breakdown of the top search terms customers use when looking for products they are interested in, as well as what items can be found onAmazon that match these keywords.

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8. Conversion Rate:\nThis section of the report is the number of visitors who buy your product as compared to all other products on the SERPs over time. This can be denoted by a percentage and tells you what success rate you’re looking at when creating your own campaigns.

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9. Keyword Rankings:\nKeyword ranking is a lot more complicated than simply measuring search volume. The Amazon algorithm has not yet been fully understood, but it sounds like there are certain factors involved in the ranking process. According to these reports, it takes into account how often an individual keyword appears as compared to its potential favor when used by customers. Thankfully, AmazonSearch Analytics does everything for you by giving you the keyword rankings in this report.

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\nAmazon’s new Search Analytics tool can help sellers increase their sales rate. The tool is available to all sellers who meet the qualifications and is easy to use.In this blog post, we had our team of experts walk you through how to understand yourAmazon Search Analytics report. We have also shared alternate purchase behavior and item comparison, basket analysis, customer demographics, repeat purchase behavior, searching terms, click rate, top terms, conversion rate, and keyword rankings.Now that you are aware of what the data means for your business, it is time to put it into action! Are you ready to put effort into increasing your sales on Amazon? If so, be sure to check out our Amazon Product Photography service TODAY!\n

\nKamaljit Singh is the Founder and CEO of AMZ One Step and a former Amazon seller. Kamaljithas been featured in multiple Amazon podcasts, YouTube channels. He has been organizing meet ups all around Canada and the US. With over 350,000 views on his Quora answers regarding FBA. he also founded AMZ Meetup where he organizes conferences for Amazon sellers.”}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://shiphype.com/wp-content/uploads/2022/08/Using-Amazon-Search-Analytics-So-That-You-Can-Improve-Your-Selling-Rate_shiphype.png|314|706|999993766″,”excerpt”:”The more you optimize your products for Amazon’s search engine, the higher they will rank in organic searches and thus be found by potential buyers. “,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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What is Section 321?

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\n\nSection 321 (also known as de minimis) is a statute that allows duty-free entry of goods into the United States for items valued at $800 or less. With this legislation, goods can enter the country without formal entry (thanks to Type 86) or the ACE eManifest program.\n\nUp till 2016, this limit was only $200. It was pretty good then too but now it’s gold.\n

What does Section 321 de minimis mean for Consumers?

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\n\nIn simple terms, consumers purchasing items worth $800 or less from international countries will not have to pay import duties. This is great news for eCommerce shoppers. It’s equally amazing for eCommerce sellers as well.\n

What does Section 321 de minimis mean for Businesses?

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\n\nThere are a lot of companies that have been taking advantage of this for years. There are certain categories of products in Canada and Mexico where there are duty exemptions.\n\nInstead of importing products directly to the United States, US companies will hire fulfillment centers in Mexico or Canada. Once the sale is made, the fulfillment centers ship the orders to the customers on behalf of the US sellers. These fulfillment centers are located close to the border so they can ship products to the US quickly.\n\nSince the items are shipping from Mexico or Canada, the tradeoff here is that it usually adds 1 or 2 days in transit time.\n\nEven then, going through this process is extremely beneficial for a lot of companies. Certain product categories have tariff rates of 30%+. If you’re importing $100,000 worth of goods, you’d have to pay $30,000 in import fees alone.. That’s really high. In this instance, you might want to look for a fulfillment center to leverage Section 321.\n

Benefit of using a fulfillment center in Canada: Access to Canadian Market

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\n\nAsides from the Section 321 benefit, using a fulfillment center in Canada allows for access to the Canadian market as well. If you plan to use a Canadian fulfillment center for Section 321, you may as well take advantage of expanding to the Canadian market as well.\n

Benefit of using a fulfillment center in Mexico: Cheaper Fulfillment

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\n\nLabor cost is extremely cheap in Mexico. It’s about ⅓ of the cost of labor in the US/Canada. This allows the fulfillment centers to have cheaper operational costs. \n\nThere’s 2 drawbacks of using a Mexican fulfillment center.\n\nBased on the IMMEX policy, goods that are imported into Mexico as “temporary goods”, they can’t be sold into Mexico. \n\nAnother issue with using Mexico-based fulfillment centers is that there can be a language barrier with certain companies which shouldn’t be an issue if you were using a fulfillment center in Canada. It can be a issue in Canada as well if you’re using a party located in the province of Quebec where they mainly speak French.\n

What’s the Daily Limit for Section 321?

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\n\nThe limit is that each recipient can only take advantage of the Section 321 benefit on one transaction per day. If you’re a consumer planning on purchasing multiple items, I recommend you spread them out over the days so you are not in violation. Hypothetically, you could place orders with multiple merchants and get away with it as there’s no formal filing but I do not recommend that.\n\nThis rule exists so companies can’t just consolidate their shipments into smaller packages to evade taxes.\n

What do I need to do to use Section 321?

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\n\nIf you’re using a carrier to ship items to the US, you don’t need to do anything special. The only thing that’s required is to attach a commercial invoice with your package. Based on the value declared on the commercial invoice, the U.S. Customs and Border Protection (CBP) will know whether to charge duties on it or not.\n

What is a Commercial Invoice?

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\n\nA commercial invoice is a customs form which provides information about the product coming into the country and the value of the package. It comes in different formats but it look something like this:\n\n\n\n \n\nYou’ve probably seen one of these or smaller versions which are not as detailed.. When purchasing items online, you will notice that these are attached to the package as well. Even if it isn’t, the shipping label will have some reference to the Customs Invoice on it indicating that the details were filed electronically. \n\nThe following components are necessary on the Customs Invoice:\n

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1. Sender’s information

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2. Receiver’s Information

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3. Product Description

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4. Qty of Product

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5. Product Origin

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6. H.S. Code (if you don’t fill this, the customs officer will do it for you and if they mark it in the wrong category, you can end up paying more in duties)

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7. Value of Goods

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8. Dated Signature of Exporter

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\nAlthough Section 321 is an amazing tool for eCommerce. There are certain items that are not eligible for the benefit of Section 321.\n

What items are restricted under Section 321?

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\n\nThe following items are restricted and the benefit of Section 321 will not apply to them:\n

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1. Participating Government Agencies (PGAs)

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2. Food and Drug Administration (FDA)

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3. Food Safety Inspection Service (FSIS)

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4. National Highway Transport and Safety Administration (NHTSA)

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5. Consumer Product Safety Commission (CPSA)

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6. U.S. Department of Agriculture (USDA)

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“}]}],”section_settings”:””},”scripts”:{},”css”:{},”css_page”:””,”template_setting”:{“settings”:{“id”:”settings”}},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https://shiphype.com/wp-content/uploads/2020/08/Section-321-Duty-Free-Shipping-to-USA-for-items-worth-800-or-less_shiphype.png|314|706|999993782″,”excerpt”:”Section 321 was put in place to make it easier for US shoppers to purchase items overseas. Since then, businesses have found ways to take advantage of this.”,”extra_1″:””,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}

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